Which Google search trend is more popular: “food inflation”, the devastating global phenomenon that threatens to put millions of more people into poverty? Or “Sandra Lee”, a cookbook author who’s made Kwanzaa cakes on her Food Network TV show? Well shiver me timbers, Sandra Lee wins out, globally and in the United States, while food inflation is a “more popular” topic in India and Pakistan. Singapore’s a closer call. Good for you, Singapore.
One catch, Sandra Lee is a pretty common name, so that might skew the charts a bit — and that explains the East Asia results.
So to further prove the popularity of New York’s “first girlfriend” versus concern over the coming commodities apocalypse, I added a second search: “food inflation” against “semi-homemade” (the title of Ms. Lee’s cookbooks).
Semi-homemade actually wins in parts of 2009 and 2010, but food inflation comes out the victor in most countries — except for the United States.
The Price Hike just might have to continue its semi-famous acts of semi-homemade vandalism.
It’s hard to derive too many conclusions from Google Trends, but if this graph is worth anything, I’m inclined to say the average American Internet user needs to do a little more reading about global food inflation, which affects everyone, and a little less reading about Sandra Lee, whose semi-homemade recipes should be followed by no one.