• Which Google search trend is more popular: “food inflation”, the devastating global phenomenon that threatens to put millions of more people into poverty? Or “Sandra Lee”, a cookbook author who’s made Kwanzaa cakes on her Food Network TV show? Well shiver me timbers, Sandra Lee wins out, globally and in the United States, while food inflation is a “more popular” topic in India and Pakistan. Singapore’s a closer call. Good for you, Singapore.
  • One catch, Sandra Lee is a pretty common name, so that might skew the charts a bit — and that explains the East Asia results. 
  • So to further prove the popularity of New York’s “first girlfriend” versus concern over the coming commodities apocalypse, I added a second search: “food inflation” against “semi-homemade” (the title of Ms. Lee’s cookbooks). 
  • Semi-homemade actually wins in parts of 2009 and 2010, but food inflation comes out the victor in most countries — except for the United States. 
  • The Price Hike just might have to continue its semi-famous acts of semi-homemade vandalism. 
  • Click on the graphs for a larger view. Or click here and here for the full Google results. (Source: Google TrendsThe Price Hike).
  • It’s hard to derive too many conclusions from Google Trends, but if this graph is worth anything, I’m inclined to say the average American Internet user needs to do a little more reading about global food inflation, which affects everyone, and a little less reading about Sandra Lee, whose semi-homemade recipes should be followed by no one. 

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