THE PRICE HIKE

Milos, a Greek restaurant so absurdly expensive the waiters refuse to estimate how much your by-the-pound entrees will cost, has increased the price of its seafood soup to $135, a $15 hike. The dish for two contains no saffron, caviar, foie gras, shares of LinkedIn or Kool-Aid points. Sure it’s an extremely delicious soup — maybe I’m saying that because I “only” paid $120 for it earlier this year — and it is a lot of food but this price hike confirms that Milos is essentially the Greek version of NELLO. I’m issuing a STRONG SELL. Sure, this is a pure product restaurant and its margins are surely getting squeezed by jet fuel costs (importing fish daily from the Mediterranean) but let’s just forget about inflation and rising food costs for a minute here folks. This is SOUP. And it’s SOUP that costs more than a 10-course tasting menu at the (two Michelin-starred) Momofuku Ko. REALLY? Come on. Go to Ai Fiori and try the bouillabaisse for $36 (fyi: I slightly revised this post to make it sound nicer and because hey the soup is actually pretty good).