Gordon Ramsay at The London, no longer owned by the London-based Gordon Ramsay, raised its set menu to $135 last month, a $25 increase, making it the priciest three-course restaurant in New York and the second most expensive in the U.S., according to data compiled by The Price Hike. The move stands in defiance of lackluster Ramsay reviews by local critics from Bloomberg (my employer) New York Times, New York Magazine and the New York Post. Here’s the technical breakdown:
- Ramsay’s $25 upcharge is a 23% increase from his previous menu and a 69% increase from the venue’s original price of $80 in 2006.
- The seven course tasting menu rose as well, by $35, to $185, a 23% percent increase from the previous price of $150 and a 68% percent increase from the opening price of $110 in 2006.
- The bon-bon trolley, included at every fine dining establishment I’ve ever visited on EARTH, is an extra $8 at Gordon Ramsay for the 3-course menu.
- Lobster appetizers and langoustine entrees carry $10 supplements.
- Joel Robuchon in Vegas, at four-courses for $180, is the only U.S. restaurant The Price Hike could find that charges more than Ramsay for a similar menu.
- Michelin, in contrast with NYC critics, has consistently awarded Ramsay two-stars, its second highest rating.