i track consumer prices. i am the nyc food critic for bloomberg news. i am ryan sutton.
Catching Elephant is a theme by Andy Taylor
Contemplating The 358% Montauk Rose Markup
Ben Leventhal, writing for Curbed.com, spots a $55 bottle of Wolffer Estate Rose at The Crow’s Nest in Montauk. That is, according to The Price Hike’s math, a 358% markup over the $12 bottle price if you buy a case of the stuff at Linwood Wine in New Jersey. Sure, beverage markups of 100%-300% are not uncommon at good restaurants, but the closer you get to the higher end of that spectrum, the more rare your vino needs to be (i.e. Here’s that ‘98 Harlan Estate that you can’t find at your local Piggly Wiggly).
So since Leventhal (correctly) refers to Long Island’s own Wolffer Rose as the “Gatorade” of the Hamptons, and since the Crow’s Nest is 58 basis points over the limit, we’re calling this one a STRONG SELL.
