As Don Thompson, 49, steps into the CEO role at the world’s largest restaurant chain, customers may see more new chicken items instead of beef…McDonald’s is looking to draw budget-minded Americans with chicken items, which can be priced lower than other proteins, according to Bryan Elliott, an analyst at Raymond James & Associates.

Leslie Patton of Bloomberg News, pens a nice piece of reporting  on how the new chief executive officer at Mickey D’s is “playing chicken with the menu.” Bloomberg Food Critic and Price Hike Editor Ryan Sutton (that’s me) is proud to say he’s not consumed a single item at McDonald’s in over three years. Stayin strong! 

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