This week for my Bloombeg column I review Jungsik, which instantly became New York’s most expensive Korean restaurant when it opened last September. Jungsik charges $80 for three courses, $115 for five-courses (down from the opening price of $125). Some of the food is very good. Some of it isn’t, which is a problem when the cost of a three-hour meal can easily exceed $450 for two after wine, tax and tip.
I argue that the half-year old restaurant should start offering its menu a la carte, to boost the bar crowd (because there is none) and to give guests more economic and culinary flexibility as the kitchen works out its kinks. This will likely happen, as I report in my column. Here’s the full statement from a Jungsik spokesperson:
In the meantime, THERE IS a way to try Jungsik for a few dollars less: Eat at South Korean flagship during your next trip to the peninsular North Asian country. The Seoul location charges 100,000 won for five-courses, which works out to $88 USD at the current exchange rate, or 34% less than what New York charges. Seoul also offers a five-course chef’s menu with “no choices,” for 120,000 won, or $106 USD, $9 more than in New York. (The South Korean prices, according to our research, are not inclusive of 10% VAT).
Lunch at Jungsik in Seoul currently costs 40,000-70,000 won ($35-$62 USD). We at The Price Hike are curious to see what the New York location will charge when lunch debuts!